Executive Summary
About the Client
KOSH Sustainable Fabric operates in the Sustainable Retail & eCommerce sector based in India. They approached Appworks Technologies looking for a reliable long-term engineering partner with deep expertise in their domain.
The Challenge
Kosh, an award-winning social enterprise founded by Richa Saxena, produces sustainable textiles using agriculture waste biomass and an artisan-centred decentralized model. Despite global recognition including features at EU Green Week and Columbia University their digital storefront failed to convey their powerful story of rural empowerment, resulting in poor online conversions and high abandonment.
Our Approach
We rebuilt the eCommerce platform with a premium, editorial design system that beautifully intertwined their sustainable products with their mission. We integrated a rich storytelling experience to highlight their 'purity from field to you' philosophy, while streamlining the checkout process and implementing robust inventory sync for their fabric, merchandise, and fashion lines.
What We Built
- Software Enhancement
- UI/UX Design
- Software Development
- eCommerce
Results
The new platform effectively communicated Kosh's global impact, leading to a 3× increase in online revenue within 90 days. Cart abandonment dropped from 70% to 28%, and average order value increased by 45% as customers engaged deeply with the brand's story of social change and environmental innovation.
